Values that I operate by

I don’t believe I have ‘corporate’ values. I have what I think are as my business name suggests, they’re pragamtic.

Be ethical, diligent & competent: It’s the right thing to do and in the end, it wins out anyway.

Always try to improve: good today, better tomorrow. 

Refine: Simplicity over complexity is almost always better. Smart people try and sound sophisticated. Competent people aim to be practical. 

Humanise: It’s not about the money. It’s about the hopes and dreams for life. The money just pays for them. Dreams drive dollars, not the other way around.

Advocate: If people don’t know, they can’t benefit. Let people know and help clients let people they care about know. It helps everyone.